Your Business Can Have an Impact and Help Touch Lives!

WHCF is a non-commercial station and is a 501 (c) (3) non-profit organization and therefore all donations, including underwriting, are tax-deductible. In exchange for financial support of $125 per month, WHCF will broadcast underwriting announcements that communicate valuable information about your church or business. You will receive two “underwriter spots” per day between 5:00am and 11:00pm Monday through Sunday.

Here's how to get started?

1. Please read the questions and answers below.
2. Then contact Lorrie Hamlin or Tim Collins: 
What content may I have in my  announcement?

WHCF is committed to creating high quality, professional-sounding announcements. Our underwriting department will work with you to maximize your message within the parameters set by the FCC (see FCC Underwriting Guidelines below). We are confident that you will be satisfied with our representation of your business.

Underwriting Guidelines: Regulations and Policies

Due to FCC regulations of non-commercial airwaves there are several rules we must abide by. Any business sponsorship is known by the FCC as an underwriting announcement. The following is a brief description of what can and cannot be used:Legal or trade name must be stated to identify the underwriter. Any or all of the following may be used in acknowledgment copy:   
  • Telephone number, email address, website and location of business 
  • Days of operation
  • A listing of up three (3) products or services
  • Product origin “Belgian Waffles” or “French Bread”
  • Intended use of product, “Mens' Suits” or “Breakfast, Lunch and Dinner”
  • Product content, “Silk Blouses” or “Leather Shoes”
  • Form of delivery or method of preparation, “cooked with herbs”None of the following may be used in acknowledgment copy:    
  • Qualitative language, (handcrafted; homemade; great; wonderful)    
  • Comparative language, (better; most)    
  • “Calls to Action” (call today, come by)    
  • Location of business using another business as a reference  
  • Number of years in business (serving the community for over 20 years)    
  • First person statements (I urge you…)    
  • Second person statements (you can stop by…)

Other things to keep in mind 
  • Corporate, non-promotional slogans may be used in underwriting acknowledgments if they are in well-established use by the business and the wording stays within the spirit of these guidelines and FCC regulations.   
  • Underwriters may state for the arts in general terms, but may only name WHCF specifically, (the arts and WHCF)   
  • All underwriting copy, including corporate slogans, is subject to approval of the General Manager.  
  • A Business Sponsorship is in support of WHCF programming; however, support does not in any way imply that sponsors may influence program content or programming decisions.

WHCF Sample Underwriting Announcements
  • "Absolute Physical Therapy, a provider of physical therapy incorporating progressive exercise for strengthening and conditioning provides home visits in the Bangor area. Absolute physical therapy is located at 316 State Street in Bangor.  Phone:  942-2233."   
  •  "Coles Construction of Old Town.  Coles Construction specializes in garages, additions and siding. On site estimates available. Their phone number is 538-5060."
  • "DBJ McGuire Motorsports, Route one in Houlton with outdoor equipment sales and service, also clothing and accessories,  Their website is dbjmotorsport.com." 

Want to learn more? Call Tim or Lorrie at (207) 947-2751 or email [email protected] or [email protected]